GOING WEST & GREEN
The Earthshot Prize is the most ambitious and prestigious of its kind – designed to incentivise change and help to repair our planet over the next ten years.
Taking inspiration from President John F. Kennedy’s Moonshot which united millions of people around an organising goal to put man on the moon and catalysed the development of new technology in the 1960s, The Earthshot Prize is centred around five ‘Earthshots’ – simple but ambitious goals for our planet which, if achieved by 2030, will improve life for us all, for generations to come.
“The Earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet, or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve. People can achieve great things. The next ten years present us with one of our greatest tests – a decade of action to repair the Earth.”
The Green Link